It’s a sad day, actually, it’s a sad week.
I’ve spent most time wasting Tuesday ( well, at least the bits where I wasn’t surfing or chucking rocks at the fence in some vain effort to shut up next door’s yapfucky dog that has been at it since 7:30am ) mourning the passing of a great Aussie TV institution.
This week, for the first time in history, SBS has interrupted programs with advertising.
I was incensed when just 12 minutes into my beloved Monday evening viewing, I was ambushed with an advert for the bloody Telstra 3 share float. WTF? Number one, why the fisting christ am I seeing adverts where there were no adverts ever before, and number two, do they really think the average cynical, jaded generation-x MythBusters viewer could give a Boeing 747 sized flying fuck about buying shares in a technically insolvent, moraly bereft, grossly mismanaged telecomunications company? Even worse, the next advert was for a Jeep. A Friggen Jeep! Just who the hell do they think is watching? Angry.. much!
So I called the SBS 1800 “whinging bastard” line, to vent my frustration not only as a taxpayer, but as a disgruntled fan of advert free TV. SBS is part of the ABC and hence the federal government picks up the tab… but between show advertising helped bolster the coffers. Since most viewers got up for a twinkle or to do some ironing when it came on, no-one really cared. But this was different. This was just, well, an insult to the intelligence of the average snooty SBS viewer - we who like to think we are just that little bit smarter and discerning than your average Rove Live viewer who might even be inclined to sing along when their favourite TV ads come on.
I must confess I was a little taken aback when I got a real person on the line… and I had to suddenly re-write the swelling rant in my head to make it more…uhhhh… user freindly. “Let me just express my profound dissapointment of SBS’s recent decision to interrupt programming with advertisements” I said calmly, and matter of factly. Poor guy, he just sounded jaded. Really jaded. I asked if they had recieved a lot of calls, and he sort of sighed and groaned at the same time, confirming that yes, they had be deluged with complaints.
So now the only station that doesn’t interrupt programming with dopey, exceedingly loud, invasive mid-program advertising is SBS’s big brother - the ABC. I wonder how long this will last… and if SBS is actually being used as a guinea pig, and to soften resistance ahead of a similar plan. What these jerks fail to understand is that a BIG reason people enjoy the ABC and SBS so much is not just the programming, but also the absence of ads. I see this as the start of a grim slide into commercialism, and the path toward slow erosion of shows that are actually worth watching.
If we follow it to its logical conclusion, who knows where we’ll end up. Can you imagine, for example, Mr Bankrupt screaming at you half way through Compass? How about those annoying “we’re so great” channel promo ads, like Channel 10 does? Can’t you just see Anton Enos and Les Murray smiling unconvincingly and dancing awkwardly while trying to trace out the SBS symbol with sparklers? I personally can’t wait until they start padding shows with ads to make them deliberately run over time like everyone else. Even Channel Ten are goverened by the siren in the footy… unless it’s a delayed telecast.. then all bets are off. Far be it for me to suggest that some telecasts are deliberately delayed to fit in more ads, but with soccer?? As if it’s not bad enough switching over and seeing bloody Idol still going at 8:47 when the TV guide clearly states it ends at 8:30, how about the soccer starting at 7pm and running until 3am, despite being advertised as ending at 10pm! Agggghhhhhhhhhhhh!!!!
You might have gathered, I’m a tad pissed off about this whole “you’re probably too stupid to notice our new advertising regime” debacle, but in the end I know that commercial reality will win out. I know that eventually, all my favourite shows, and my pleasurable, peaceful escape from irritating TV commercials, will be anally raped. All TV programming will revert to the lowest common denonimator, and after a few years, no-one will even notice. Or care.
The inbred, uncontrollable, halfwitted advertising pony has bolted. And we’re all left staring at steaming horse shit.
Don’t bother trying to clean it up.
You’re just wasting your time.
Tags: general by admin
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